TAG Heuer SLR for Mercedes-Benz Exclusive Automatic Chronograph

"TAG Heuer SLR for Mercedes-Benz" Exclusive Automatic Chronograph

Limited-edition timepiece for sports car enthusiasts

“TAG Heuer SLR for Mercedes-Benz” automatic chronograph with five-row steel-link strap

Stuttgart, Jan 30, 2007 -- The latest product of a long and fruitful partnership between Mercedes-Benz Accessories GmbH and the Swiss watchmaker TAG Heuer, the new “TAG Heuer SLR for Mercedes-Benz” automatic chronograph combines the classical art of watchmaking with superior technology and exclusivity. The third chronograph to emerge from this collaboration will be available as from the summer in a limited edition of 3,500 pieces. The special hallmarks of this high-tech timepiece include the arrangement of the chronograph's buttons beside the dial, echoing the layout of the shift buttons on the automatic transmission selector lever in the Mercedes-Benz SLR McLaren super sports car.

The “TAG Heuer SLR for Mercedes-Benz” mechanical automatic chronograph is perfectly matched to the needs and wishes of the sports car enthusiast. Its unique styling features afford this exceptional timepiece a special position in the upmarket segment. The buttons for the stopwatch functions guarantee simple and precise operation, being arranged at an angle of 45 degrees to the plane of the dial and directly next to the outer bezel, where they are within especially easy reach. This sophisticated design, in the style of the shift buttons on the SLR, has been patented around the world by the Swiss watchmaker TAG Heuer.