Jeep(R) Serves as Exclusive Sponsor of FHM's Miss FHM 2006 Tournament of Beauties Contest

NEW YORK--(BUSINESS WIRE)--July 3, 2006--Jeep(R) and FHM magazine will partner this year on a nationwide search for the hottest girl next door. Jeep has signed on as the exclusive sponsor of the multi-platform program celebrating Miss FHM - a Tournament of Beauties - which includes print, online and event marketing. The program, which runs from July 2006 through February 2007, culminates with a red carpet crowning event in New York City in December.

Miss FHM 2006 - a Tournament of Beauties - kicks of with a unique ballot, a 16-page supplement polybagged with FHM's August issue that features photographs of the 64 Miss FHM contestants and an invitational-style tournament grid sponsored exclusively by Jeep(R). From FHM's September issue through to its January/February 2007 issue, the magazine will carry a number of Jeep advertisements in association with Miss FHM, including keepsake gatefolds of the tournament's leading contestants.

The Jeep brand's sponsorship takes centerstage online with a variety of advertising elements, including customized creative to support the Miss FHM online voting, newsletters, email blasts, promotional ads, logo identification and a customized microsite with streaming video of FHM photo shoots and Jeep pre-roll video spots along with corresponding banner ads.

The program also includes a Miss FHM sweepstakes featuring a grand prize package of an all-expenses paid trip for two to New York City to attend the tournament's crowning event - a gala party at a New York night club complete with Jeep red carpet arrivals and vehicle displays. FHM will create an additional customized microsite to recap the event online that will feature streaming video of the crowning and celebrity red carpet arrivals and Jeep pre-roll video spots.
"The Jeep brand is introducing several new vehicles this year, including the 2007 Jeep Wrangler, effectively growing the brand's appeal with a younger consumer," said Jay Kuhnie, Director -Jeep Communications. "The partnership with FHM helps us reach this young, influential audience through an integrated campaign that provides Jeep with a continuous presence and maximizes our impact."

"The Miss FHM sponsorship created exclusively for Jeep underscores the power and the scope of the FHM brand. The program fires on all levels of the integrated spectrum, from print to online to event marketing," said Dana Fields, executive publisher and president of FHM. "The Jeep brand's exclusive sponsorship takes Miss FHM to a new level of notoriety."
Voting for Miss FHM begins on FHMUS.com (http://www.fhmus.com/) with the arrival of the August issue of FHM at newsstands nationwide on July 4, 2006. FHM's first ever Miss FHM contest was held in 2005. Lauren Harris of Cherry Hill, N.J., was crowned in November of last year and received nationwide acclaim through numerous national television interviews and event appearances.

The Jeep brand's 65-year history of legendary capability has made it synonymous with freedom, adventure, mastery and authenticity. In 2006, the Jeep brand continues to deliver on its promise to provide rugged, versatile, innovative four-wheel drive vehicles with the recently introduced Jeep Wrangler, Jeep Compass, Jeep Patriot and Jeep Wrangler 4-door Unlimited.
This expansion of the Jeep brand grows its showroom from three to seven sport utility vehicles following last year's introduction of the Jeep Commander. The other two Jeep vehicles are the Jeep Grand Cherokee and Jeep Liberty.

FHM is a publication of Emap Metro LLC, an Emap plc company. FHM was launched in the U.S. in April 2000 and today is one of the country's leading young men's magazines with 5.6 million readers. In addition to the U.S. edition, FHM is published in the following countries: the Australia, China, Denmark, Estonia, France, Germany, Greece, Hungary, Indonesia, Latvia, Lithuania, Malaysia, Mexico, the Netherlands, Norway, Philippines, Portugal, Romania, Russia, Singapore, Spain, Slovenia, South Africa, Sweden, Taiwan, Thailand, Turkey, United Kingdom and Ukraine.