Tuesday, December 05, 2006

Mercedes-Benz USA Reports Third-Highest Sales Month In Its 42 Year History

Exterior view of the Mercedes-Benz/Sak's Fifth Avenue Limited Edition CL-Class, front and side shot

EMERCEDESBENZ | Unfortunately I had to head out of the office a little early Friday afternoon so I wasn't able to bring you this story, but in cased you missed it, Mercedes-Benz USA, in the month of November, achieved the third-highest sales figures in the U.S. division's illustrious 42 year history. In total, Mercedes-Benz USA noted sales of 22,079 new units, a remarkable 20.8% increase over 2005's November figure. To date, MBUSA has achieved total sales of 219,678 units, an increase of 13.9% over 2005's eleven month YTD total.

As for what contributed to the sensational numbers, the new CL-Class, spurred by the sale of 100 limited edition Saks Fifth Avenue CL600 variants, helped tremendously, with the recently introduced model noting a 291% jump over 2005's November sales. The S-Class also continued the tremendous success it's achieved since its market launch earlier this year, with the luxury sedan boosting sales 98.6% to 2,870 new units. Other strong performers included the E-Class, which noted a 26.6% sales increase with 4,918 new units sold, as well as Mercedes luxury light truck segment, with sales of the M-, R-, GL- and G- noting a combined sales increase of 57% when compared to November of 2005.

To learn more about Mercedes-Benz USA's November sales figures along with individual model sales statistics, keep reading for the full press release.


OFFICIAL PRESS RELEASE


MERCEDES-BENZ RECORDS THIRD-HIGHEST SALES MONTH IN ITS 42 YEAR HISTORY IN THE U.S.

MBUSA Sales Up 20.8 Percent for the Month; 13.9 Percent for the Year-to-Date

MONTVALE, N.J. – If record-breaking sales are any indication, some people just may be finding stars under their trees this holiday season … Mercedes-Benz stars, that is. In November, Mercedes-Benz USA (MBUSA) achieved its third-highest sales month in 42 years of doing business in the U.S. with 22,079 units sold for the month, a 20.8 percent increase over last November’s 18,284 units. This is the tenth consecutive month that MBUSA has posted record-breaking sales and marks the company’s best November on record.

MBUSA’s year-to-date sales total 219,678 units, a 13.9 percent increase over the same period last year, and keeping Mercedes-Benz on track for accomplishing its 13th consecutive year of sales growth come the ringing in of the new year.

One hot ticket item on people’s wish lists this year – high-end luxury. All 20 of the Signature Edition CL600 luxury coupes – offered exclusively through Saks Fifth Avenue’s annual “The Gift” holiday catalog – sold at $160,000 each in less than eight minutes on November 14. Sales of the newest generation S-Class were nearly double this month over last November (2,780 vs. 1,400), boosting sales for the high-end vehicles as a group by 57.7 percent for the month (3,627 vs. 2,300) and 51.8 percent for the year-to-date (36,787 vs. 24,230).

Not to be outdone, the E-Class also demonstrated impressive gains with a 26.6 percent increase over last November, coming out on top as the volume leader for the month with 4,918 units sold for the month. Sales of Mercedes-Benz passenger cars, as a whole, grew 9.6 percent for the month (15,301 vs. 13,967).

Additionally, contrary to industry trends, Mercedes-Benz vehicles in the luxury light truck segment – ML-Class, R-Class, GL-Class and G-Class – continued to demonstrate impressive gains with a combined 57 percent increase over last November (6,778 vs. 4,317) and an 81 percent increase over year-to-date 2005 (60,373 vs. 33,360). The ML-Class rose 6.8 percent; the R-Class gained 5.1 percent; and the popularity of the GL-Class, the newest member of the Mercedes-Benz family of SUVs, contributed to the growth as well.

Separately, through the Mercedes-Benz Certified Pre-Owned program, MBUSA sold 3,741 vehicles in November, an increase of 20.9 percent over last November, bringing the year-to-date total to 43,363 units, a 7.3 percent increase over the same period in 2005.

November Sales Chart


Model Nov '06 Nov '05 Monthly % YTD 2006 YTD 2005 Yearly %
C-Class
4,435
4,858
-8.7%
44,990
50,852
-11.5%
E-Class
4,918
3,884
26.6%
43,079
44,049
-2.2%
S-Class
2,780
1,400
98.6%
27,899
14,124
97.5%
CL-Class
391
100
291.0%
965
1,124
-14.1%
SL-Class
456
800
-43.0%
7,923
8,982
-11.8%
CLK-Class
1,007
1,145
-12.1%
14,906
16,479
-9.5%
SLK-Class
536
829
-35.3%
9,746
10,302
-5.4%
CLS-Class
778
951
-18.2%
9,797
13,605
-28.0%
R-Class
1,275
1,213
5.1%
16,622
2,529
557.3%
M-Class
3,183
2,980
6.8%
27,743
29,619
-6.3%
GL-Class
2,285
n/a
n/a
15,439
n/a
n/a
G-Class
35
124
-71.8%
569
1,212
-53.1%
Grand Total
22,079
18,284
20.8%
219,678
192,877
13.9%


Copyright © 2006, Mercedes-Benz USA

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