Dodge To Ram Chinese Market

WINDING ROAD - - In an effort to gain a larger global footprint, DaimlerChrysler will roll out the red carpet in China for its Dodge brand this Friday, making it the latest American marque to go on sale in the burgeoning market.

The company hasn’t yet announced which models will be unveiled at the Shanghai Auto Show, but it did host a “Dodge Passion Party” at Bar Rouge on the Huangpu riverfront in downtown Shanghai last night.

The party featured entertainment that included firebreathers, fashion shows, an various other acts that served to show off the brand’s “bold, powerful, capable and street smart attributes.”

The marque’s presence in China will be headed up by Simon Elliot, President and CEO of Chrysler Group China Sales Limited.

(Click on the thumbnails below for high-res images of Dodge’s Passion Party)