Dodge Charger Flexes Its Modern Muscle in the Upcoming Comedy 'My Super Ex-Girlfriend'

* Dodge Brand Delivers Superior Performance in Upcoming Ivan
Reitman-Directed
Film
* Stars Uma Thurman and Luke Wilson Joined by the Red-Hot 2006
Dodge
Charger

AUBURN HILLS, Mich., July 19 /PRNewswire-FirstCall/ -- Driving into
theaters July 21, 2006, "My Super Ex-Girlfriend" features a 2006 Dodge
Charger in the film's storyline.

The Dodge Charger appears alongside the film's Uma Thurman and Luke Wilson in a key movie sequence. The filmmakers selected the Charger for the scene because the vehicle matches the sensibility of Wilson's character, an architect who dates and then breaks up with a gorgeous superhero.

A scorned woman, she unleashes on her ex the full fury of her super-powered wrath.
"Incorporating the Dodge Charger in this film was the perfect tie-in for our brand.

Like Ivan Reitman who wanted to take a fresh look at the romantic/action film genre, Dodge wanted moviegoers to take a fresh look at the Dodge Charger, a modern American muscle car that offers a powerful choice in the passenger car market," said Tom Loveless, Director -- Dodge Marketing and Global Communications.

Television advertising has already begun for this film, complemented by efforts across all marketing platforms, including print, Internet, television and dealer promotions.

The 2006 Dodge Charger also makes a significant appearance on the film's advertising poster, where its hood is being crushed by Uma Thurman. The movie poster and 9-foot standee will appear in 3,000 plus theaters across the country.

"With the Dodge Charger playing a prominent role in the film, we are allowing consumers to experience the vehicle by watching the movie," said Loveless. "We are seeking opportunities for our vehicles to be more than just products, but rather characters involved in the plot."

"My Super Ex-Girlfriend" is a New Regency/Pariah Production, directed by Ivan Reitman and written by Don Payne, and will be released by Twentieth Century Fox on July 21.

SOURCE Chrysler Group