Mercedes-Benz World at Brooklands to open on 29 October

AUTO INDUSTRY NEWS | UK - - On 29 October DaimlerChrysler Group will open to the public its biggest-ever ‘brand experience centre’ site, adjacent to the remains of the Brooklands racing circuit in Weybridge, Surrey. Mercedes-Benz World is the largest automotive development of its kind in the UK.

Occupying 155 acres, Mercedes-Benz World at Brooklands is by far the largest to date of Mercedes-Benz’s five brand experience centres around the world. It has historical links with the site on which it stands (Mercedes won on the opening race day at Brooklands in 1907), and will offer ‘hands-on’ driving experiences on the 2.5km handling circuit and the 10-acre off-road course.

The centrepiece of the Mercedes-Benz World development is a three-storey building which houses an ‘experiential and interactive world which immerses visitors in the passion, heritage, values and innovation’ of the Mercedes-Benz brand.

Attractions to entertain an expected 300,000 visitors a year include: ‘Build’ - a 3D simulator ride which takes you along the production line of a Mercedes-Benz CLK-Class; ‘Solve’ - an interactive problem-solving laboratory; a gallery showcasing a number of iconic cars including the 300 SL ‘Gullwing’ Coupé as well as a gourmet restaurant, café, boutiques a dedicated children’s play area and conference facilities for up to 300 delegates.

Within a construction time of just two and a half years, DaimlerChrysler has transformed the dilapidated 155 acre site, which includes stretches of the original Brooklands track (now a listed Ancient Monument) into a facility which can be enjoyed by the whole local community.

The development has involved the construction of a flood compensation scheme and the regeneration of a 60-acre community park which will be handed back to Elmbridge Borough Council following the opening of Mercedes-Benz World. Sections of the original Brooklands circuit have also been rescued from further decay and the famous Railway Straight has been re-opened after 50 years.

Mercedes-Benz World will open to the public on 29 October. It will be open from 10am to 7pm, seven days a week (except Christmas Day and Boxing Day) and admission is free. There will be additional charges for Driving Experience packages. For more information call 0870 400 4000 or visit www.mercedes-benzworld.co.uk