THEFIREHOUSE.COM | Posted Mar 1, 2007, 01:58 PM by Mike Ellis
Category: Sales and MarketingOnce again, we thought you’d like to hear from our sales and marketing execs ahead of this afternoon’s sales call. In particular, you might be eager to hear about "National Truck Month", where Dodge will offer a no-extra charge Hemi® engine on a Dodge Ram 1500 and the Dodge Durango during March.
“We have a no-charge Hemi and special incentives for both consumers and our dealers. So our dealers really ordered and stocked up in anticipation of a really strong truck month,” Landry said. “It’s kind of an anniversary of sorts. We’ve done it in the past and our dealers are geeked. And we think it’s going to be a huge, huge Dodge Ram, Dakota and Durango month in March.”
Did the uncertainty surrounding the Chrysler Group, after DaimlerChrysler said on Feb. 14 that it was considering “all options” for the company, impact February sales results?
“I certainly think it had something to do with it,” Landry said. “The industry was soft enough on its own. Our sales were off 8 percent. I think it could have been a lot worse, considering the impact of the notification of the options for our company. But, you know, our employees are standing strong, our dealers are totally behind us, so we expect to bounce back fairly strongly in March.”
To listen to the entire 3-minute 54-second interview with Landry, click “download podcast” below. As always, everything is for you to use.
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