Dodge Debuts One-of-a Kind Fantasticar in Summer Blockbuster 'Fantastic Four: Rise of the Silver Surfer,' and Reveals Movie-Inspired Paint Scheme on N

-- New Dodge spot airs on May 12 in theaters across the country
-- No. 19 Dodge Charger of Elliott Sadler to carry special paint scheme at
                              Coca-Cola 600

   AUBURN HILLS, Mich., May 8 /PRNewswire-FirstCall/ -- The newest Dodge
brand vehicle will debut on the silver screen this summer in an action
adventure movie with four superheroes who pilot this one-of-a-kind vehicle.
Starting May 12, movie goers across the country will be among the first to
see this vehicle on the silver screen when Dodge debuts its new ad in
cinemas.
   The Fantastic Four meet their greatest challenge yet, as the enigmatic
intergalactic herald, the Silver Surfer, comes to Earth to prepare it for
destruction in "Fantastic Four: Rise of the Silver Surfer." Twentieth
Century Fox releases the film on June 15.
   The vehicle of choice for the Fantastic Four is the one-of-a-kind
Fantasticar, which can reach speeds of up to 550 mph and an altitude of
30,000 ft. The Fantasticar also can separate into three sections. Each one
has deployable wings and can maintain the same speed and performance as the
entire craft. And yes, it has a HEMI(R).
   Among the Dodge cues on the Fantasticar are the brand's signature
crosshair grille with ram's head logo and the Dodge name on the front and
rear fascias. A red ram's head logo also appears on the seat headrests.
   "Opportunities to be involved with the cultural icon like the
Fantasticar don't come around very often, so we jumped at the chance to
work with Marvel Comics and 20th Century Fox," said Michael Curmi, Senior
Manager - Entertainment Marketing, Chrysler Group. "Dodge is a great
American car brand teaming up with a great American superhero team. We both
have great heritage that appeal to people around the world, so it was only
natural for us to partner on this new Fantastic Four movie with the debut
of the ultimate superheroes vehicle."
   Another limited edition Dodge vehicle making its debut on May 27 is the
No. 19 "Fantasticar" Dodge Charger of Elliott Sadler at the NASCAR Nextel
Cup Series' Coca-Cola 600 at Lowe's Motor Speedway. The No. 19 car will
feature a stunning paint scheme that showcases the ghost-like Silver Surfer
shooting across the hood, while flames explode over the nose and up the
fenders of the Fantasticar. The familiar Fantastic Four logo will also
adorn both rear quarter panels.
   "The No. 19 "Fantasticar" Dodge Charger is a great new look for
Elliott's car, and we expect his race car's performance will rival that of
the Fantasticar in the movie," said Mike Accavitti, Director, Dodge Brand
and SRT Marketing and Communications. "Our motorsports program is an
integral part of Dodge's overall marketing strategy, and with the
Fantasticar Dodge Charger, we're able to generate further awareness and
interest with both general consumers and NASCAR fans."
   Other elements of the Dodge partnership with 20th Century Fox and its
partners are a toy Dodge Fantasticar by Hasbro; Dodge Fantasticar inclusion
in the Fantastic Four: Rise of the Silver Surfer video game; and in-theater
and national television promotions.
   In addition to the Fantasticar, the other Dodge vehicles getting screen
time in the "Fantastic Four: Rise of the Silver Surfer" are the Dodge Ram
Mega Cab(R) and Durango.
   "The Dodge brand is always looking forward to new bold design
directions, so it is inspiring to see the Fantasticar with the Dodge
brand's signature crosshair grille and Ram's head logo in a completely
futuristic vehicle," said Mark Spencer, Senior Manager - Dodge Brand
Communications, Chrysler Group. "We hope people around the world have as
much fun watching the Fantasticar as Dodge Marketing is having promoting
the out-of-this-world vehicle."

SOURCE Chrysler Group