And They're Off...Chrysler Brand Announces the 'Sebring Hats Off to the Derby' National Design Competition

Chance to Win an all-new 2008 Chrysler Sebring Convertible and weekend trip
including tickets to the 133rd Kentucky Derby

* Hats to be inspired by the elegant design and exhilarating performance of the all-new Chrysler Sebring Convertible
* Enter contest at http://www.chryslersebringhatsofftothederby.com by March 5
                  * Public helps decide favorite designs

   AUBURN HILLS, Mich., Jan. 31 /PRNewswire-FirstCall/ -- In honor of a
long- standing tradition of the Kentucky Derby, a sophisticated horse
racing event often known for its fan's fashionable hats, the Chrysler brand
announces today a nationwide hat design competition inspired by the brand's
all-new 2008 Chrysler Sebring Convertible launching in spring 2007.
   "Chrysler Sebring Hats Off to the Derby" brings together the elegant
design and exhilarating performance of the all-new Chrysler Sebring
Convertible with the high fashion and style associated with the Kentucky
Derby in a fun contest where the top three finalists win tickets to the
derby to wear their winning designs. One grand prize winner will be named
in Louisville, Ky., Kentucky Derby weekend and will receive an all-new 2008
Chrysler Sebring Convertible.
   Aspiring fashion designers, horse racing enthusiasts, car aficionados
and all those interested are invited to enter the contest by going to
http://www.chryslersebringhatsofftothederby.com. Entrants must submit a sketch by
March 5 of an original hat design that captures the essence of the Chrysler
Sebring Convertible and the sophistication of the Kentucky Derby. The
design must utilize some material from the Sebring Convertible's soft top
and be accompanied by a 100-word essay on how the styling and features of
the all-new Chrysler Sebring Convertible inspired the hat design.
   "The Chrysler brand reinforces its leadership position as America's
favorite convertible company with the all-new 2008 Chrysler Sebring
Convertible, now with a retractable hard top and the only one to offer
three convertible top options," said David Rooney, Director - Chrysler
Marketing and Global Communications. "The convertible's elegant design is a
showcase for those who are expressive, athletic and passionate - traits
shared by derby fans - and make it the perfect vehicle to show off great
hat designs that are synonymous with the Kentucky Derby, one of America's
premiere events."
   Entries will also be accepted by mail at:

   Chrysler Sebring Hats Off to the Derby Contest
   Department 4764
   P.O. Box 6650
   Stacy, MN 55078-6650
   Mailed entries must be post marked no later than March 5, 2007 and
received no later than March 9, 2007. Additional details are provided on
the contest Web site.
   Public Helps Pick Finalists
   The public will vote on the top 15 hat design submissions to determine
their favorite sketches. The 15 quarter-finalist designs will be posted on
the contest Web site, http://www.chryslersebringhatsofftothederby.com, from March
20 - 26 for public voting.
   The top five vote getters will be provided seed money and convertible
top fabric to produce their hat. After viewing the completed hats, judges
will select the top three finalists, who will receive a trip for two to the
Kentucky Derby and a chance to win an all-new 2008 Chrysler Sebring
Convertible. The grand prize winner will be decided by a panel of judges
and announced in Louisville, Ky., Kentucky Derby weekend.
   About the 2008 Chrysler Sebring Convertible
   The completely redesigned 2008 Chrysler Sebring Convertible offers a
sleek and elegant design, exhilarating performance with excellent fuel
efficiency and a spacious interior. The Sebring Convertible also offers
what no other convertible has offered before - three automatically latching
convertible top options: vinyl, cloth and a body-color painted steel hard
top, all of which can be retracted with a push of a button on the key fob.
   The Chrysler Sebring Convertible has long held the honor of America's
favorite convertible, solidly leading the segment for the past decade. In
fact, Sebring Convertible has earned the title of best-selling convertible
in the United States for seven of the past 11 years. The 2008 Chrysler
Sebring Convertible is poised to be in the winners circle when it becomes
available in U.S. dealerships in the second quarter of 2007 and in global
volume markets in the second half of 2007.