Wednesday, January 31, 2007

DaimlerChrysler Names Greensboro Auto Auction as Auction of the Year

January 31st, 2007 by admin

AUBURN HILLS, Mich., Jan. 31 /PRNewswire-FirstCall/ — DaimlerChrysler Remarketing has named Greensboro Auto Auction in Greensboro, N.C., as Auction of the Year. This is the third time in the last five years that Greensboro Auto Auction has been selected by DaimlerChrysler Remarketing as its top- performing auction.

Greensboro Auto Auction, one of 24 DaimlerChrysler affiliated auctions, was recognized for providing the highest residual values, quality and customer service to DaimlerChrysler and its Chrysler, Jeep(R) and Dodge dealers in 2006.

“Since becoming a DaimlerChrysler affiliated auction in 1988, Greensboro Auto Auction has grown to be one of our largest and best-performing auctions in the nation, and securing this award in three of the last five years demonstrates that,” said Peter Grady, Director - DaimlerChrysler Motors Remarketing. “We greatly appreciate their continued commitment to providing the highest quality vehicles in support of our dealers’ retail sales efforts.”

Greensboro Auto Auction features a 24-lane facility situated on 235 acres. The auction sold 19,350 used Chrysler, Jeep and Dodge vehicles in 2006 and is also a member of the National and Southern Auto Auction Association.

DaimlerChrysler Remarketing sells vehicles to all Chrysler, Jeep and Dodge dealers in the U.S., via 24 affiliated auctions throughout the U.S.

…to which I have to say, BFD.

So this announcement is meant to show that DC is thankful to the auction that made it the most money and moved the most units? They “awarded” them what? Seems to me you’re # 1 based on performance, so they moved the most units at the best profits for DC - yippee…all that means is more buyers ended up paying more for used vehicles, IMO.

Too bad - the last Libby CRD I test drove was hardly worth the price tag - and I’m a diesel fan & a Jeep guy. The plastic was cheap, the overall interior design was somehow lacking. Everything was there, but it was like it was molded as one giant piece, cut up and slipped into place.

Oh well - the good news is announcements like this mean there’s still some profits rolling in at DC - better than can be said for GM and Ford these days…

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