DuPont Performance Coatings Refinish Promotes “Smart” Car in Japan

DuPont News, November 14, 2006

DuPont Performance Coatings (DPC) Refinish and DaimlerChrysler, a subsidiary of DaimlerChrysler AG, recently launched a plan to promote the "Smart" car in Japan by using innovative new auto colors.

The new color concept was initially developed by the Opera advertising agency. Pure white and cinnamon pink were selected by DaimlerChrysler Japan.

Demonstration cars were painted and photographed for the "Smart" brochure. More than 30 cars were ordered at the beginning of the launch.