JEEP JUMP: 4 doors credited for record sales
A Chrysler spokesman said the Jeep Wrangler's 8,679 sales were driven by the four-door Wrangler Unlimited. (DaimlerChrysler)
Sales of the new 2007 Jeep Wrangler stood out from the pack in the Chrysler Group's October sales report this week, thanks to the new four-door version of the off-road icon called the Wrangler Unlimited.
"The Wrangler had a record month for October with sales of 8,679, driven in large part by the Wrangler Unlimited," said Chrysler spokesman Kevin McCormick. "The Wrangler Unlimited seems to have really taken off."
Last year, the company sold 4,475 of its previous Wrangler model. Chrysler did not break out sales of four-door Wranglers from the two-door Wrangler that is more like those it has sold the last 20 years.
"I think the sales are an indication to a certain extent of what fresh product can do for a brand," said Kevin Tynan, auto analyst at Argus Research in New York. "It's a name with a history, but it's something that's fresh and different, and I think more than ever that's what the consumer wants."
It's too early to judge success, though, because the new Wrangler only went on sale in September, said Tom Libby, senior director of industry analysis for the Power Information Network. New models tend to sell quickly in the first four months, he said, with true demand emerging later.
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