Jeep News - Chrysler dealers don’t want ’07s
2 11 2006
Chrysler, and all the brands contained within, is not experiencing the typical surge in dealer orders for model year 2007 vehicles that’s typical for this time of year. Dealers, unable to unload the 2006 models already on their lots, are all about supporting their company, but not at the expense of their bottom line.
As dealers throughout the country are finding it increasingly difficult to move the vehicles they already have, Chrysler’s CEO Tom LaSorda and the infamous Dr. Z admitted that they didn’t foresee the slow down in sales of their most popular models (read: 300C) and subsequently didn’t make the appropriate cuts in production. Additionally, Chrysler still has a glut of 2006 models that it hoped would find its way to dealers before the 2007 models began production.
The nation’s Chrysler, Dodge, and Jeep dealers are understandably irritated and the combination of too much product and high interest rates don’t bode well for the future.
No comments:
Post a Comment